An industry initiative for Europe

Making label materials waste circular, across Europe

CELAB Europe brings together the whole self-adhesive label value chain to make the collection and recycling of used release liner and matrix material more practical, visible and scalable.

WHOLE VALUE CHAIN

From material producers to recyclers and logistics partners.

PRACTICAL CIRCULARITY

Focused on the collection and recycling of liner and matrix.

EUROPEAN COLLABORATION

Finding and connecting local solutions with industry-wide scale.

Who we are

A committed value chain for circularity

 

Founded in 2020, CELAB Europe is a consortium of organisations across the self-adhesive label supply chain – including raw material and liner producers, label-stock manufacturers, converters, brand owners, co-packers, collectors, logistics partners and recyclers.

Circularity depends on cooperation between the sites that generate the material and the partners that can collect, aggregate and return it to productive use. CELAB Europe helps find these circular solutions and increases awareness about them via an interactive map, pilot projects and visibility within the industry.

Circularity cannot be solved by any single company alone.

The value chain we connect

01

Raw materials
producers

Films, papers, adhesives

02

Liner & labelstock manufacturers

Coating & siliconising

03

Collection & logistics partners

Collect & transport

04

Converters

Printing & die-cutting

05

Labels users

(brand owners, co-packers, logistics providers, retail)

Apply the labels, have release liner leftover

06

Recyclers

Reprocess to feedstock, Re-use, Repurpose

Celab europe principe Value Chain

What we do

How we advance circularity for label materials

Every year, thousands of tonnes of release liner and matrix go to incineration and landfill, not because they can’t be recycled, but because  almost nobody knows they can.

Our workstreams – release liner, matrix, regulatory, communication – work hand-in-hand across a variety of missions, to change that:

Change perception

Release liners, matrix waste, and substrates with silicone or adhesive are widely perceived as non-recyclable. Yet solutions exist, we show the evidence.

Map the routes

We help release liner and matrix generators understand what collection and recycling routes already exist. We show who collects what, and where. 

Run pilot projects

We connect material generators (release liner and matrix waste) with collectors, recyclers and logistics providers who can act on it

Provide legal clarity

We clarify the legal status of release liner under the Regulation (EU) 2025/40 on Packaging and Packaging Waste (PPWR).

The challenge

Recycling solutions exist. Adoption is still uneven.

Four recurring barriers keep too much release liner and matrix material outside the circular loop.

01

Perception barrier       

Regarding release liners, siliconised paper is often assumed to be non-recyclable, so suitable liner material may default to residual waste, while there are multiple solutions.

02

Awareness gap       

Recycling options exist, but many waste holders do not know what is available locally or how to set it up operationally.

03

Collection viability       

Volumes are often small and dispersed, making logistics difficult unless material can be aggregated.

04

Operational requirements       

Reliable recycling depends on clean segregation, dry storage and low contamination – practices that must be built into site routines.

Our vision

We connect the right people to enable and grow a more circular economy for label materials.

Three things that move material

Celab Europe

We connect the right people to enable and grow a more circular economy for label materials.
Working together, we will create greater circularity for our products by enhancing and promoting matrix and release liner recycling in Europe.

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