About CELAB Europe
Locally focused, workstream driven, solution oriented
CELAB Europe includes several interconnected workstreams focused on understanding and improving important aspects of local recycling needs
Among other initiatives, CELAB Europe is conducting geographical heat mapping of material usage; Identifying and supporting the development of sustainable end markets for repurposed/recycled liner and matrix materials; connecting with the European transportation and recycling sector to develop and optimise collection systems for liner and matrix; and monitoring and advocating for regulations and guidelines that support the development of a sustainable business model for recycling in Europe.
Founded in 2020, CELAB Europe includes approximately 35 industry-leading companies representing the entire value chain that have come together to create a sustainable pressure sensitive labeling industry by offering solutions and providing education to enable matrix and liner recycling.
Vision, Target & Strategic Objectives
Across the supply chain
Vision
Create a self-adhesive label industry which is increasingly circular by offering solutions and providing education to enable liner and matrix recycling.
Target
For >75% of the used release liner and matrix material to follow a circular business model by 2025.
Strategic Objectives
- Establish representative self-adhesive label value chain organization
- Facilitate the development of cost-effective solutions
- Utilize the value chain to build scale
Steering Group members
Juha Virmavirta
(UPM Raflatac)
Sophia Savvides
(Avery Dennison)
Jules Lejeune
(FINAT)
Workstream leaders
Suhan Gürer
(FIBRA)
Workstream 1
Release Liner
Uwe Duesterwald
(BASF)
Workstream 2
Matrix
Pablo Englebienne
(FINAT)
Workstream 3
Regulatory
Marika Knorr
(CCL Label)
Workstream 4
Communications
Founding members
Members
CELAB Europe’s members comprise industry members both large and small.
It also includes companies up and down the value chain of the matrix and liner industry
It also includes companies up and down the value chain of the matrix and liner industry
Become a Member
Join Europe’s leading label industry initiative and be part of the solution to step up recycling in the label’s industry.
CELAB Europe
We are dedicated to building a sustainable self-adhesive labeling industry. Working together, we will create greater circularity for our products by enhancing and promoting matrix and release liner recycling in Europe.
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